Catalogs have been one of consumers’ favorite ways to shop for over two hundred years. Catalog marketing is a specialized form of direct marketing that still holds an important place among the various marketing strategies used today, including social media and Internet advertising. Even as people purchase goods online more often, many still use the catalog as their preferred source of information about a company’s products and services.
According to retail consultancy Kurt Salmon, 31% of shoppers have a catalog with them when they make an online purchase. Catalogs ferret out the best customers, and push them to utilize omni channel outlets, increasing both brand loyalty and awareness.
iBoo specializes creating a state-of-art catalog both for print &electronic, and make it available for targeted consumer in around 120 countries and over 40.000 networks.
We create an interactive catalog with video streams, audio, buy button, links and so on for the company along with a print version of the catalog.